Sunday, January 31, 2010

Vince Lombardi was wrong

I just finished reading Seth Godin's "The Dip". A fast and potentially inspiring read to help you understand what is keeping you from becoming great in whatever you choose to do.

I had a couple of takeaways...


1. Vince Lombardi was wrong


One of Vince's famous quotes is, "Quitters never win and winners never quit." Godin does a nice job of squashing this mantra. Not only is quitting a perfectly viable option, many times it is the smartest option. You can be a fool for not taking it.

The smartest people recognize when quitting is the right decision and when it's the wrong one (when it's just a matter of pushing through a dip). Ironically, by not quitting, you've set yourself up for failure. Smart people quit all the time and go on to win big.


2. Success happens in strange places


Godin argues that, "the dip is where success happens". I love this, and I think it's important to be aware of before venturing into anything new.

If you want to be the best, you are guaranteed to go through a dip. After all, if there were no dip, everyone would come out on top.


3. The Dip is a dip itself!


I began to find it ironic that I was ready to put the book down half way through. It's short, but it's incredibly repetitive with the underlying messages.

Did Godin intentionally create a dip inside the book? :)


4. There needs to be a startup version of this book


One of the flaws with the book is that it comes from a marketers perspective. There is an underlying assumption that your idea/skill/product has a market fit, and a dip falls into one of eight categories (manufacturing, sales, education, risk, relationship, conceptual, ego, and distribution).

Startups are never that easy if you have not already established a fit in the respective market. It would be nice to see an analysis of dips for startups while they strive to find a market/product/price fit.