Saturday, February 18, 2012

Spam blockers and colors

The Astronomy Picture of the Day email service I created several years ago has been getting pummeled by spam critters. I was getting up to five signups a day with bogus email addresses. Most of them came from Hotmail, AOL and Yahoo. With the new pricing structure of Google App Engine, it was beginning to cost me in the pocketbook so I had to address it.

The solution I came up with was part spam filter and part fundraiser. I decided to draw more attention to the PayPal donate button by requiring new signups to type the color of the button into one of the form fields. A couple of interesting things happened.

First, the rate of donations didn't change. I've had one modest donation in two weeks. 

Second, the spam ended. Overnight. It was fantastic.

Most interestingly, the little test showed fun insight into how we all see colors. When I originally wrote the test, the answer was "yellow". At the very last minute I decided that I should throw in "orange" as a possible answer as well and it was a good thing I did. Since deploying that change 15 days ago, there have been 51 signups - 26 orange and 25 yellow. I don't know why, but his fascinates me. It seems obvious to me that it is yellow. :)

What color do you see?

1 comment:

  1. Wow, what an interesting idea! Of course, they could get wise and eventually learn of the commonly used "Donate" button color. But, this could still be applied to your own images or custom buttons. You could even randomly rotate out different colors (or even textures, but that might be pushing it on the user).