Saturday, January 11, 2014

Communication and your identity

photo courtesy of Google

Google ruffled a lot of feathers in the privileged tech world this week with their new Gmail integration in Google+. It seems like an obvious integration to me. I just wish they’d market the integration differently.

The email address is a pretty arbitrary endpoint for communication. If I want to share my profile publicly on a social network, why wouldn’t I want someone to be able to reach out to me? How and when or if I chose to respond is up me. That’s a feature that belongs in my inbox - whether it is gmail, Yahoo or US Postal.

My email address is not my identity.

It’s like tying your phone number to a phone carrier. Why should a phone number be forced to route itself to one physical phone? I should be able to route a phone call to any device or service that I want.

The Facebook team has executed this brilliantly with their messaging interface. One identity, multiple interfaces - email, chat and SMS.

So stop beating up on Google and get ready for more integration. They’re doing the obvious. If you don’t like it, perhaps you should reevaluate your public profile.

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